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   RAI Regional Champions: Madeleine Lawler

The work of the RAI would not be possible without the ongoing support of organisations and individuals across regional, rural and remote Australia.

They are a collective coalition working alongside the RAI to build a better future for regional Australia, by turning the dial on the 25 targets outlined in the RAI’s Regionalisation Ambition

Our regional champions ensure the voices of those who live outside of our biggest cities get heard and that’s something we think is worth celebrating, which is why we’d like to introduce you to some of our regional champions.

Name: Madeleine Lawler
Role: CEO
Organisation: Regional Development Australia Mid North Coast (RDAMNC) (and Norfolk Island)
Location: Mid North Coast NSW


What are three facts about your region that most people don’t know?

We support the Mid North Coast of New South Wales and Norfolk Island. Norfolk Island is an External Territory of Australia, which means it does not have a state government to support it. In addition, Norfolk Island had an incredible period of history of over 40 years independently governing itself and only came under the administration of the Commonwealth in 2016. 

The Mid North Coast of NSW is home to a decent manufacturing capability, with specialisms in fabrication. There are boats built, such as the Young Endeavor, there is mine equipment of breathtaking scale, and we are manufacturing from soft plastic for the commercial market. Many people rightly look at the north coast of NSW as predominantly tourism and retirement destinations, but there is an incredible amount of industry here.

I’ll bet you didn’t know that the lights on the Eiffel Tower at the Paris Olympics were manufactured in Bellingen! 


        


Tell me about a win your organisation has achieved, which aligns with one of the targets under the RAI’s Regionalisation Ambition? 

We have had a couple of wins related to skills in both our regions this year. On Norfolk Island we were successful in securing a Regional University Study Hub, and there is now, for the first time, access to post-secondary education support on Norfolk Island.

Access for Norfolk Island is a particularly important feature. University is sometimes a daunting prospect for our young people. When university is an international flight costing more than $1000 away, and your community and all you know is an Island, in the middle of the South Pacific, 1600kms away from Australia – let alone the fact a university campus is bigger than your whole Island - post-secondary education is a formidable concept and for many, it has simply not been an option. We’re so proud of the Country Universities Centre Norfolk Island. 

On the mid-north coast, we’ve been working with our regional stakeholders to have early conversations about AI, the economy and the workforce. We developed an early warning system ourselves (using AI in an experiment/illustration of the capabilities). The RDAMNC Employment Dashboard provides a month-by-month view of the Jobs and Skills Australia Nowcast of Employment Data for the region and acts as an early warning system for displacement. (www.dashboard-rdamnc.org).


What’s the biggest challenge in your region, when it comes to the Ambition’s 20 goals and how do you propose to overcome it? 

The areas we support are complex – both structurally and socially. We have livability and resilience challenges that are intertwined. For example, Norfolk Island’s isolation makes the supply chain extremely fragile, and every step of the process is magnified in expense to degrees that would shock you. 

For example:

  • In order to bring a car to Norfolk Island, you need to pay over $10,000 in freight and a further $2,000 to wrap the vehicle in plastic to stop damage from being submerged.
  • A 2L bottle of fresh milk was routinely $20. Last seen price, $16. 

If the shipping is unable to be unloaded due to rough seas, contamination or weather, things get scarce. Our food systems are not resilient, and it shows in our Island communities of Lord Howe and Norfolk. 

We are struggling with resilience on the mid north coast, too. 

The floods of May 2025 seem so long ago, but the businesses and communities around the region are fatigued. The fires have started and there is no sense of buoyancy this time. With cost of living at all time highs, housing stock dwindling and unaffordable, and people struggling with the basics, I am concerned for the next few years’ outlook. 

Another distressing development is the extent to which modern slavery is present in our region. We are concerned about vulnerable workers in our community and the extent to which our region’s economy depends on labour hire arrangements.

These are massive challenges. 

We will keep trying to work with stakeholders to bring awareness and resources to the structural challenges such as freight and housing. We bring ideas to the table that we learn about from our cross pollination across regions and sectors. We are champions for the needs of our regions. With respect to vulnerable workers, we are developing programs to increase community and business awareness of rights and supports that workers are able to access. In order to shift the dial, we apply for grants, aim to attract resources and work as collaboratively as we can to leverage the incredible capacity we have locally. 



Within the next 12 months, what does success for your organisation look like?

We want to see the Country Universities Centre Norfolk Island operationally secure and running great programs. We will keep delivering the marvelous Welcome Experience with our team which is such a positive program. We will have another round of our Cattle and Sheep programs on Norfolk Island, circular economy activation on the mid north coast, a new round of AI Taskforce meetings as the technologies continue to evolve. We are developing new partnerships with organisations to deliver more intensive support and spotlight the needs of our region to hopefully get greater traction. 


If you were asked to describe what RAI membership is like, what would you say?

Being a part of RAI has been one of the most productive aspects of my RDA role. Why? At every single event I leave buzzing with the incredible achievements of other people around the nation. I get ideas that I can leverage, people I can learn from and with, and it is making the delivery of my role in my region “next level practice”. What folks are up to out there in the world is nothing short of inspiring and I learn so much through the collation efforts that RAI undertakes on our behalf. 

RAI Regional Champions: Craig Sinclair

Temora has long been known as the ‘friendliest town in NSW’, but this title is more than just a marketing slogan, it’s a reflection of our deep-rooted community spirit. This reputation is solidified through a combination of strong volunteerism, an active community and a genuine culture of welcoming both visitors and new residents. 

Tackling the transition to net zero in the food manufacturing industry

Understanding the sustainability challenges and opportunities for small to medium food manufacturing businesses in regional locations across Australia close to farm suppliers is important for the future growth of Australian manufacturing, and the achievement of net zero.

Quilpie Shire leads by example when tackling housing challenges

Quilpie Shire Council made international headlines in 2021 when it launched a scheme offering $12,500 grants for people to buy and build new residential dwellings across its townships. The grant was on the condition that buyers build a house on the land and move into the property for at least six months.