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Regional living, remote working: The lifestyle Australians are longing for

New research has uncovered the immense potential of ‘working from home’ to regional Australia, with data capturing the nation’s growing desire to live in a regional setting but work in an urban one. 

 A nationwide survey, commissioned by the Regional Australia Institute (RAI), showed two-in-five city dwellers would consider a move to regional Australia, up from one-in-five in May 2023. 

Of those considering a move, 47% said they’d continue in their current work role on a remote or hybrid basis, 29% would look for a role in their new community and 61% indicated they’d look to relocate in the next five years.

RAI CEO Liz Ritchie said the results not only demonstrate the nation’s appetite for work-from-home (WFH) roles but highlight an incoming economic opportunity for regional Australia.

“A decade ago, the world was a different place, and many people simply didn’t have the ability to work-from-home. The pandemic proved it can be done successfully, whilst the recent federal election campaign highlighted how valuable this new way of working is to the wider Australian public,” Ms Ritchie said.

Earlier this year, Ms Ritchie joined the many thousands of people making the move from metropolitan Australia to the regions and now works remotely from the Bega Valley in NSW. 

“While the RAI’s head office is based in Canberra, more than half of our staff work remotely from around the country, including three executives and the majority of the board. Individuals shouldn’t be limited in their career goals due to their postcode,” Ms Ritchie said.  

“Remote skilled workers build human capital in regional communities, bringing with them ideas, information and innovation. Forging this ‘knowledge economy’ in regional Australia helps in diversifying our communities and ensuring our entire nation can play a role in our rapidly evolving world.

“To date there is limited research about remote working within a regional context. Recent analysis from the Committee for Economic Development of Australia (CEDA) found workforce participation has increased by over 4% in the WFH era, post the pandemic. Additionally, the 2024 Australian Workplace Index – a research collaboration between the Australian National University and the University of Newcastle – suggests staff working in a hybrid model felt less burnt out. 

“It is a topic that needs to be explored in more detail, particularly the WFH impact on regional Australia, so we can better understand and manage workplaces of the future.”

The survey also delved into the demographics of potential movers finding Millennials (b. 1981-1996) were the most likely to consider a regional move, followed by Gen Z (b. 1997-2009) and Gen X (b. 1965-1980). 

Further, families with children under the age of 18 were more likely to relocate regionally than those without.

Amenity and economic gains were the top drawcards for potential movers, with:

  • 41% citing more affordable housing as an influencing factor
  • 39% seeking a cheaper cost of living
  • 35% wanting a closer connection to nature
  • 31% craving more space
  • 29% longing for a stronger sense of community

Ms Ritchie said the findings build on research undertaken by the RAI showing that Australia’s migration patterns are shifting towards regions.

“Regional Australia is going through an unprecedented era of growth. The regions are no longer seen through a lens of deficit – a place you wouldn’t choose to live, a place you’d leave to get ahead. Now, the regions are viewed as a land of abundance, and in the net zero transition they will play a vital role in the nation’s future productivity,” Ms Ritchie said.

“Whilst I spent my early years in a small community, returning to one has provided me with new perspectives and a deeper understanding about the current opportunities and challenges the regions face.  Australia is a vast country and experiences can vary greatly. The more people, and indeed executives, we have working in diverse locations, the more insight we gain into our country.

“This regional renaissance offers much opportunity for communities.  At the same time, this new data should also signal to decision-makers the urgent need to undertake adequate planning now, to ensure our regions can support those who currently reside there, as well as those who desire to.

“It is why the RAI remains committed to its Regionalisation Ambition – a 10-year framework for regional Australia - to address 20 critical, interconnected targets like ensuring regional building approvals keep pace with population growth, regional childcare deserts are halved and the gap between metropolitan and regional digital connectivity and access continues to shrink.”

Survey respondents also outlined potential barriers to making a move to regional Australia, with:

53% worrying about access to healthcare
52% thinking about being isolated from family and friends
38% wondering about transportation options and access to cities
36% caring about telecommunication access and technology

“It is no longer a case of ‘build it and they will come’. They are here, and they are coming in higher numbers than ever before, so infrastructure and support is needed both now and into the future to ensure regional Australia continues to reap the benefits of this population shift, for the benefit of the entire nation,” Ms Ritchie said.

“If we are to live in a country where no one will be held back, it is imperative that government, industry, business and communities work side-by-side to realise the immense opportunities regional Australia provides.”

A comprehensive overview of the survey results, which supports the RAI’s Move to More project, can be found below. 

Download the Summary

 

For media enquiries contact: 

Regional Australia Institute 
Melinda Hayter
Ph: 0498 373 300
E: [email protected]

Editor’s note: All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 1028 adults. Fieldwork was undertaken between 4th - 6th November 2024. The survey was carried out online. The figures have been weighted and are representative of all Australian adults living in the capital cities (aged 18+) 

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